Why Search Engine Optimization?
Successful Internet Marketing is no longer accomplished with reciprocal links and submission forms to Search Engines and Directories, but you have already found that out. Now you need to know what does work.
You also know that Google is the most important Search Engine, but attaining and keeping good rankings in Google is a moving target. Not only do the criteria change more often than convenient, but if you are in a competitive market, as soon as you attain a top ranking in Google, one of your competitors is trying to replace you at the top.
Top Placement in Google Rankings for relevant Key Words and Key Phrases will bring you more traffic than other Search Engines, but learn why focusing your Marketing efforts only on SEO and your SEO efforts on only Google will hurt your rankings.
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Why some linking strategies will hurt your SEO Results